A highly creative, adaptable and innovative senior visual merchandising professional, possessing over 20 years of experience in leading accomplished and visionary VM teams in the inception, creation and transformation of fashion and retail displays. My longstanding passion for all things fashion and home design has helped me deliver standout and market-leading fashion and retail displays that capture the eye and attention of consumers. I’ve worked with household names across APAC, EMEA and AMER regions, where I’ve adapted to regional needs, seasons and cultural traditions, whilst remaining true to the brand identity.
My extensive expertise in VM comprises of design concept, launches and activations, trend analysis, forecasting, display and store layout planning. Working across both high street and designer, including apparel (adult & kids) and home interior, I enjoy analysing and learning more about the buying patterns, marketing trends and interaction between a consumer and a brand. This ensures the VM reflects the customers’ needs and tells its own story whilst driving brand awareness, generating footfall and increasing sales.
